Speakers at the CEDA 2005 Conference - Winning Buisness and Influencing People

 Bob Cotton OBE

 Chief Executive British Hospitality Association

Appointed as chief executive of the British Hospitality Association in January 2000, after a year as a tourism adviser to the Department for Culture, Media and Sport. A graduate of the University of Surrey, he joined the DCMS after a career in Gardner Merchant (now Sodexho UK), one of the country's leading contract catering companies, working in various parts of the UK and abroad. At the time of his move to the DCMS, he was director of communications and strategic development, UK and abroad for Sodexho UK. Appointed OBE in the 2003 New Year's Honours List and has received various awards for his work promoting the industry.

B J CUNNINGHAM - Branding, Market Position and Vision

BJ uses the DEATH cigarette brand to illustrate the power of provocation and how to flip a conservative market. In typically entertaining fashion, he also demonstrates that authentic and powerful branding demands the truth. The future is about market depth and involvement, not just awareness.

 BARRY YOUNG - SERIOUSLY BOOST YOUR BUSINESS
Finding, Winning, Keeping and Developing Profitable Customers

Using an array of props from a telephone to a teletubbie, from a cricket bat to a Viking hat, Barry's presentations have been described as inspirational, challenging, thought provoking and at the same time very, very entertaining. Key objectives of his presentations are to inspire and invigorate, to remind, rekindle and reinstate those essential attributes that will enhance your personal happiness and boost your business success.

  IAN LOVETT - Making Your Work Place The Best