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BUSINESS SPEAKERS
Kindly Sponsored by RESTAURANT MAGAZINE |
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Winning Business and Influencing People
Friday Morning
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Welcome by CEDA Chairman, Nick Oryino
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Peter Galliford outlines the day's programme
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Philip Lee - Masterclass Coaching: The Science and Skill of Networking
Networking is an investment of your time and money. By having a clear focus and by sharpening your approach you will help your networking prospects recognise your efficiency and will increase the probability of impressing them sufficiently to consider your services. Like a boxer about to step into the ring.. the work outside the boxing arena has been carried out - once in the ring your training, your preparation, your attitude will all rise and help you deliver on the occasion, which means, enhanced reputation and new customers.
Check out www.masterclasscoaching.co.uk for more information
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Ian Lovett on Making Your Workplace the Best
Ian Lovett is Chairman of Dunbar Bank and a Director of Zurich Financial Services. Apart from running the bank, Ian's responsibilities include organising the conference and incentive programme for Allied Dunbar's 5,000 strong salesforce, one of the largest in Europe. A marvellously funny and topical speaker, Ian provided an alternative look at the business workplace and demonstrates why work should not completely dominate your life.
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All were listening intently ......
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........ but there were some great jokes!!
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B J Cunningham - Branding Market Position & Vision
BJ established DEATH™ Cigarettes, as 'the honest smoke'. The Enlightened Tobacco Company began to gain such a foothold that it eventually found itself up against the combined might of the industry. BJ used the DEATH cigarette brand to illustrate the power of provocation and how to flip a conservative market. In typically entertaining fashion, he also demonstrated that authentic and powerful branding demands the truth. The future is about market depth and involvement, not just awareness.
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 Peter Galliford & B J at Question Time
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For the Afternoon Speakers - click here
For the Keynote Speaker - click here |
