Meet the speakers at the 2008 CEDA Conference

	Tim Maccabee was appointed as MD of Ducati UK in 2005, having joined the company as Sales Manager in 2001. A 12 year stint at Ford Motor Company preceded this in various Sales and Marketing positions in Sales, After-sales, Product Marketing and the Fleet Division of the company, working both for Ford of Britain and Ford of Europe.   Tim is an enthusiastic user of the products he manages and participates in many customer events including track days and ride-outs.
	Peter Backman is the MD of Horizons, a specialist information consultancy for the foodservice and hospitality sector.  He is an expert on the structure and dynamics of the foodservice sector, and its supply chain, in the UK and across Europe. He has been involved, as a researcher and consultant within the sector, for almost 30 years and was the first person to define the structure of the eating out market in the terms which are now widely used by the industry.  He regularly speaks at conferences in North America and Europe having presented in Poland, Sweden, the Czech Republic and Spain in the last year. His views are sought by television, radio and the press. He is regularly interviewed by the Bank of England and he works closely with organisations such as the British Hospitality Association in the UK and AECOC in Spain. Peter is also the past Chairman of Arena, the pan-industry networking organisation that he was instrumental in setting up twenty years ago.
	Richard West - Founder RWA - Richard has in excess of 20 years experience in international motor sport and Formula 1. His experience in the international motor sport business allows him to speak on a compelling range of subject matters and he speaks with knowledge, passion and enthusiasm on the subjects of 'Leadership' and building 'High Performing Business Teams'.  Richard has held senior commercial positions with McLaren, Jaguar and Williams and worked with the likes of Lauda, Mansell, Schumacher and the late Ayrton Senna. Richard was the Marketing Director of the Le Mans and Daytona 24 Hour Race (winning) Jaguar Sports Car Teams in 1990, and has been the overall administrator for the British Touring Cars Championship. 'Richard is the ultimate professional. He combines extensive commercial experience with a deep understanding of personal and team dynamics and a passion for excellence that gives his work a real winning edge.  Quite simply he enables the best to get even better.'  Andy Fell, Head of Learning, RBS Retail Banking
	Jasmine Birtles - Jasmine is unique in that she is able to combine her financial knowledge of business and personal finance with an original presentation style, making a usually dull and worrying subject palatable and fun.   As an independent financial spokesperson she has helped promote financial services for companies such as The Post Office, Lloyds TSB, the Royal Bank of Scotland and price comparison sites, and she co-presents an in house business programme for HSBC.  She is the author of 36 books and is a regular financial pundit on TV and radio, specialising in business and personal finance. She regularly appears as a financial expert on GMTV, Daily Politics (BBC), This Morning, Sky News and The Wright Stuff. "Jasmine brings a colourful and often humorous approach to a usually dull and flat subject." Jenny Gourlay, HBOS
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